BRIEF 9 ADVERTISEMENT LAYOUT

For this exercise I had to design a sensitive or personal product,  the choices were diarrhea tablets, Hair restorer, poopa scoopa, jock straps, condoms, or padded bra. I hope its obvious what I have chosen and the magazine I choose for this advertisement was Easy Health, its an Irish magazine published in Dalkey, Co Dublin.

After first sketching up many ideas, I looked for some photographs that would suit and came across three photo,s in google images the first was the muddy shoes, this was found under mud floods, the second image was the dry ground (cracked earth), the third image was stand alone flower, the fourth the tablet which is my own image all are of high resolution,
The image of the cracked ground was set to black and white in Adobe photoshop, a mask had been used for the soiled shoes, with blends of opacity around the shoes for to mix with the ground area.

The flower gives hope to the overall message, as well as advertising the fact that plant extracts are used in the product, the tablet is then cracked open and its contents are made to look as if plant and tablet are of same substance.

The font name for product was used  since it had a plant like form and colour was carefully chosen.

1.  Font:         Tempus Sans ITC, regular 60pt
2. colour        #77bf8d   

 The font used for the advertising text had to be clear and strong  I choose Frank Ruehl 36point with a bevel & emboss with stroke weight of 10 points...