BRIEF 7 CORPORATE IDENTITY

LOGO DESIGN 2

Hello again, this is my second logo created for a company manufacturing wall fixings (nails, screws, adhesives,etc). The company wants to portray itself as a marker of quality, meaning its reliable and may not be the cheapest on the shelf. the company aims its products to the DIY market as well as builder providers.

DESIGN DESCRIPTION.
The colour chosen for the logo was a yellow to gold gradient, and a thick blue stroke which I named construction blue, these colours represent the quality of the product and portrays the product towards  a masculine market of construction both colours harmonise  as it forms the letter 'G',
The screw was created in Adobe Illustrator, using the same gradient, along with shapes and effects to make the jagged edges of the screw. The screw also symbolizes the Letter 'I' as it pins down the 'G' formation.
The font I chose was gabriloa, and by using the character panel in illustrator, grip needed to show strength,
and the word tight needed to be displayed thinner and closer together were the screw pins the forming logo to the surface.

Colours used # 0359A5
                     #0468A5
                     #F2F2F2
                     #F2BB57
                     #F2BA76